In the News

Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…

Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that…

Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…

With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be…

The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our…

Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…

This season, there is ‘Sunshine Everywhere’ For the third year of its “Shot on iPhone” campaign, Apple is embracing the…

Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer…

Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age.…

When does solar lighting make sense?  – let’s do the math. In previous articles, I’ve discussed some of the technical…

   A state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming…

  (NEWS CENTER) – Forty years ago Thursday, Maine Gov. James B. Longley signed into law an act that eventually removed…

The 3 public US out of home companies are more risky that than that US stock market based on their…

The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are…

BULLHEAD CITY – Out with the old, in with the new. The Bullhead City Council on Tuesday approved an agreement…

Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced…

Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies…

Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would…

   New Zealand -Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement…

When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime…

NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor…

Clarksburg, WV -Lamar Advertising is taking the city of Weston to court over its billboard restrictions. Lamar said it got…

Los Angeles, CA-Elected officials on a city committee have generated controversy by loosening a proposed Citywide Sign Ordinance to permit…

Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically…

In the hours leading up to the 2017 NBA draft, the main question on the mind of New York Knicks…

  HELENA, Mont. – Environmental groups plan to crash the homecoming in Montana next week of President Trump’s Interior Department…

Insider had a chance to talk with Grey Vick, owner of Grey Outdoor, based in Wilmington North Carolina about the current North…

After months of review, county staff are beginning to see the updated sign ordinance take shape. Both the City of…

Stonington, CT – The owners of Fleming’s Feed on Route 1 are seeking a zoning variance from the town so they…

We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take…

SALISBURY, MA – A national advertising company filed a lawsuit Wednesday against three town officials, claiming civil rights violations dating…

Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey…

Pat O’Donnell, President of YESCO Outdoor Media was recently inducted into the OAAA Hall of Fame in honor of an out of…

  Beer.  Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a…

  Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman…

NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most…

NEW YORK , June 14, 2017 /PRNewswire/ OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of…

Industrial computing specialist Distec is calling for businesses to reassess the security of their hardware and software following the latest…

A British shopping center in the vicinity of Liverpool was purportedly defaced with a cheeky message by a group of…

Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passedSB…

The union representing Spokane Transit Authority employees will have an opportunity to continue its challenge to the STA’s bus advertising…

 BATON ROUGE, La., June 06, 2017 (GLOBE NEWSWIRE) — Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology…

Columbia, SC- You know when you drive across the Gervais Street bridge into Columbia, admiring the skyline” Or walking along…

SPECIAL TO THE CHRONICLE Rep. Edward Hanes, in conjunction with Rep. David Lewis, Rep. Jason Saine, Rep. Ken Goodman, introduced…

On Wednesday, March 15, iHeartCommunications engaged in a somewhat complex series of private offers to its bondholders. The over-arching entity for publicly…

‘Look Hoo’s Up Downtown.” Those words, superimposed over a photo of an owl, and other images, including a smiley face…

Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday.  Here’s what Insider learned. Don Avjean.  Outfront eastern…

A large touchscreen display in Union Station in Washington D.C., recently blasted pornographic videos for all to see. The display…

AUSTRALIA – oOh! Media will expand its roadside inventory by almost one third with the addition of 13 digital billboards…

Everett, MA -Billboards are never the most popular item on any agenda, but as the City changes to more of…

Have you ever had a sign taken by a government agency?  If it happens, don’t worry, it’s not the end…

Brookings, South Dakota-based LED display manufacturer Daktronics announces that Minnesota-based HighRoad Advertising has added its first digital billboard…

RALEIGH, NC – As part of Charlotte’s Independence Boulevard project, North Carolina’s transportation department took down a billboard at the…

PHOENIX – Arizonans won’t have to worry the state or city will demand a background check before someone can sell…

More than 600 residents have signed a petition raised by 5th Square, an urbanist political action committee.   The Philadelphia…

AUBURN – Voters at the annual town meeting Tuesday night defeated a zoning amendment that would have allowed the installation…

INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from…

Pocatello’s City Council cast their votes Thursday on whether a digital billboard should be placed near the intersection of Jefferson…

Tennessee’s Billboard Act has been declared unconstitutional by a recent federal court decision. Under the terms of that decision, all…

Alabama highways were dotted with billboards from the early days of car travel. Check out the billboards during wartime and the…

National Geographic marked Endangered Species Day last Friday with a Times Square billboard takeover that let people take a selfie…

NJ -Palmer Township officials want to keep digital billboards away from homes and make sure they stay dim at night before…

New York City-based outdoor advertising giant Clear Channel Outdoor Americas is the recipient of the Ad Council’s Crystal Bell award…

Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two…

Members Would ‘Scrutinize’ Ads Proposed for City METHUEN, MA – At least two city councilors are backing a proposal for…

Summary Well placed digital media is a perfect conduit for consumers to engage through social and mobile integration, and use…

Lexington city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community. …

  State lawmakers are racing against the clock to correct Texas’ sign ordinance, struck down last year by an appeals…

  “Billboard Bob” is gone, but the billboard industry is back with a vengeance. Sen. Bob Rucho, a Mecklenburg Republican,…

If you keep up with the news in Pittsburgh-as you no doubt do, astute reader of NEXTpittsburgh that you are-you…

Company claimed signs were illegally taken.   The realignment of Maple Avenue will go forward without the threat of continued…

PEABODY, MA – No more billboards. If there ever were a plaintive cry from Peabody city councilors, that would be…

An iconic roadway deserves more billboards! City staffers in West Hollywood are concerned the Sunset Strip is losing its edge…

EATONTOWN, NJ: The borough council is looking for more information before signing off on the installation of a new billboard…

Many out of home leases require lease payments annually in advance.  Is prepaid rent recoverable if a lease terminates early? …

MERIDEN, CT – Drivers on Interstate 691 might notice a new digital billboard flashing advertisements near Exit 8. Overlooking the…

MONTVILLE, NJ – The Montville Township Zoning Board of Adjustment rejected one application to install an L.E.D. billboard in Pine…

Last week, the U.S. District Court for the District of Montana issued an order granting the City of Missoula’s motion…

  A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style…

Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled…

  A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway…

Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7%…

Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the…

Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017.   “The…

AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display…

  Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after…

  New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally…

This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space…

UNITED KINGDOM –  Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next…

The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in…

WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting…

NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital…

An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because…

Motorists along Highway 99 in Modesto could have something new to look at – digital billboards.   The City Council…

When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager…

NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the…

Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the…

Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a…

In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster…

  Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington.…

Insider recently bought some billboards in Indianapolis.  They used lightweight eco-vinyl.  Yesterday there was a big windstorm and look what…

  A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in…

AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the…

Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community…

90% of  Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10…

State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday…

Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the…

The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25…

Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a…

City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to…

Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed…

TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s…

 PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive…

London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the…

  DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the…

  For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve…

The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up…

The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most…

As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead…

DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along…

The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference…

At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be…

MOUNT OLIVE TWP, New Jersey. – They flash different messages every eight seconds and police and other officials are convinced…

The digital signage industry continues to grow. There is a new story daily regarding hardware and software that delivers more…

 When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them. The innovative advertisement…

The Missouri Court of Appeals has ruled that the Kansas City, Missouri, Board of Adjustment abused its discretion in failing…

Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the…

 Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars…

How do you even begin to honor an icon who has sadly passed away, but meant so much to you in…

 The Detroit Free Press, Mliveand The Detroit News reported that  Michigan Governor Rick Snyder vetoed legislation to permit billboards to…

LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments…

  Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A…

Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again.…

  New York- A national outdoor advertising company is suing the county over its loss of a billboard as part…

ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations…

 Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to…

  The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is…

18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its…

The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency…

  The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel…

How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard…

BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with…

Vintage advertisement now resides along 101 N. Public Road   Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much…

  Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are…

Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with…

Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10…

Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.…

Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016…

RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.…

Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone,…

CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.…

A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV…

Preston Smith is big in Washington, D.C. How big? Billboard big. (more…)

  Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become…

Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies…

Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising.  The AdQuick founding team is made…

You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm…

This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such…

DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for…

PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home…

Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s…

Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a…

The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension  of a 20-year billboard agreement…

Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level…

 In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party…

Who is T-Rex?  T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson.  The company…

Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in…

Posterscope USA did its part to draw attention to the September 21st premier of FOX’s new Lethal Weapon TV show…

Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium,…

 Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved…

Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide…

DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free…

In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula…

 New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing-but only around that…

Insider has been skeptical of solar power and billboards.  Batteries run down and then it takes two days of sun…

A state ban on billboards near freeways was recently lifted for a busy section of the 110 Freeway downtown, placing…

Alarmed by the proliferation of digital billboards in Pennsylvania, residents, environmentalists, and local officials had the same message for state…

Is your business eco-conscious? Are you unsure if outdoor digital signage is eco-friendly? Perhaps this will solve your dilemma. You’re…

In a surprising decision, the New Jersey Supreme Court found earlier this month that a township ordinance prohibiting digital billboards…

On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the…

When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed…

Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center NEW YORK, NY – Westfield Brand…