Definitions & Glossary

• Common size: 6′ x 12′
• Usually located on smaller city streets (not residential)
• Targeted at pedestrian and slow automobile traffic
• Usually not illuminated
• Commonly referred to as “junior panels”
• Advertisements are screen printed on paper and
  pasted on top of previous advertisements on site

• Common size: 12′ x 25′
• Usually located on heavily traveled city streets
• Sometimes illuminated
• Advertisements are computer printed on paper
  and pasted on top of previous advertisements on site
• Moved to a different location every 30 days
• Purchased by “showing” (i.e. #100, #75, #50 or #25) or exposure opportunities equal to 100%, 75%, 50% or 25% of the population

• Common sizes include:
  20′ x 60′, 14′ x 48′ (Rotary) and 10’6″ x 36′
• Usually located on heavily traveled Highways
• Usually illuminated
• Rotary advertisements are computer printed
  on flexible vinyl and stretched over the display
  with elastic cords.
• Extensions can be added to enhance visibility
• Rotary bulletins are moved every 60 days
• Permanents involve contracts from 6 months to 1 year

• Common sizes: Large Custom Sizes
• Usually located in major metropolitan areas
  (e.g. NYC Times Square)
• Usually include special displays or extensions
• Targeted at heavy pedestrian and automobile traffic
• Usually involve long term contracts of a year or more
• Characterized by high production costs

Absolut Photo Courtesy of: TBWA Chiat
Day-NY, Advertising Agency, and Atomic Props and Effects, Fabricators