Billboard Valuation & Advisory Services
Staff Bios
SignValue Company Overview
Paul Wright
Paul Wright, ASA, founded SignValue with Jeff Wright in 2001 and today SignValue is the largest Out-of-Home valuation firm in the United States. He graduated from Arizona State University (Go Devils!) and worked for Bank of America, the Maricopa County Assessor’s Office and CBRE (CB Richard Ellis) before focusing his valuation and consulting practice on billboard interests. Paul handled assessment and appeals for the Commercial Appraisal Division of the Maricopa County Assessor. He is a General Certified Appraiser with reciprocal and temporary licenses in several states and an Accredited Senior Appraiser by the American Society of Appraisers (ASA). He has experience with a wide variety of commercial and industrial properties, but has specialized in the valuation and brokerage of billboard interests (plants, leasehold, leased fee, easement and fee) for over 20 years.
Mr. Wright is the co-author of “Billboard Appraisal: The Valuation of Off-Premise Advertising Signs,” which is the leading text on the subject of billboard appraisal. He has given testimony at deposition and trial in County, State and Federal courts for divorce, eminent domain and regulatory issues. He speaks regularly at conferences nationwide for appraisers (Appraisal Institute), out of home/billboard trade associations (IBOUSA) and government associations (IRWA). Paul has invested in several commercial, industrial and agricultural billboard properties throughout the United States.
Jeff Wright
Jeff Wright, FASA, CFA, was employed in the securities industry and by banking institutions to do securities research and investment portfolio management from 1969 through 1987. His responsibilities have included management of investment portfolios for banks and their trust departments. He served as Chief Investment Officer for the Arizona State Treasurer, and Vice President & Manager of Investments for the regional trust office of a major national bank. Mr. Wright and a partner owned a business appraisal firm for 10 years before he founded Centerpoint Advisors in 1997.
Mr. Wright is a retired Chartered Financial Analyst and member of the CFA Institute, which is the premier certifying organization of professionals in securities analysis. He is a retired Accredited Senior Appraiser by ASA and has served in officer positions and on Boards of Directors of professional societies since 1982. He was a member of the Business Valuation Committee of ASA for eight years and served as Chairman of the Standards Subcommittee. Jeff has purchased and sold businesses, and has been a consultant to owners, buyers and sellers. He has prepared sign valuation reports since 1986.
Brian Shuford
Brian Shuford is a mergers and acquisitions broker with SignValue. He is a graduate of Florida State University and holds both a Master’s degree in Public Policy and a Master’s of Business Administration from New England College. He currently owns a small OOH consulting firm that focuses on governmental relations, real estate development, permitting, and organic site acquisition in the Southeast. Prior to that, Brian worked for Outfront Media as the Director of Governmental Affairs for the Southeastern United States, where he worked extensively on municipal transit RFPs, asset development, and government relations. He has successfully passed new laws and regulatory changes that have generated millions of dollars in new revenue for OOH companies. He currently resides in Tampa, FL, with his wife and two daughters.
Jack Duffy
Jack Duffy is a Leasing Broker with SignValue. He began his career in outdoor advertising in Jacksonville, FL following his tenure as a market research analyst at David’s Bridal outside Philadelphia. Jack loves billboards! As a real estate representative for a national sign operator, he successfully negotiated hundreds of agreements on their behalf, and is thrilled to have the opportunity to put his knowledge and expertise to work for our clients. In his free time, Jack is an avid gardener, writer, beach bum, and enjoys pestering his wife Mariel with his insightful commentary on literally every billboard they pass on their frequent long road trips.
Nastasha Hiatt
Nastasha Hiatt is the Market Research Manager for SignValue. She earned her Bachelor’s Degree from Arizona State University and graduated Cum Laude in 2010. She has been with SignValue since 2016. Her invaluable research and analysis into city and state regulations, lease and management agreement terms, demographic trends and other key analysis items makes SignValue’s services far superior to any other firm in the United States. She is very well-versed in the Out-of-Home industry’s major advertising markets nationwide.
Jared Pace
Jared is an Associate Broker at SignValue. He recently graduated from Arizona State University, studying Technological Entrepreneurship & Management. He has developed an extensive knowledge of billboard valuations, leases, brokerage, and the broader billboard industry. He often jests to his friends that he is a “verifiable billboard expert.” During his tenure with SignValue, he has performed work for EY, SDMTS, Metropolitan Partners Group, W.P. Carey, and various state DOT’s, among the many other high-profile clients SignValue serves. Prior to SignValue, Jared performed extensive market research for several international tech startups with TAMID Group. He also worked abroad at an Israeli SaaS startup and learned B2B sales, marketing, and startup finances. Jared now focuses on serving the out-of-home industry and providing as much value as possible to our clients.
Email Jared Pace
Katelyn Lanese
Katelyn Lanese is a Market Research Analyst at SignValue, where she develops advertising campaigns to promote the brokerage’s services and generates leads. With dual honors degrees in Finance and Marketing from the W.P. Carey School of Business at Arizona State University, Katelyn combines strong analytical skills with a deep understanding of market trends and regulatory impacts. Her background includes financial analysis, targeted marketing strategies, and academic excellence as a New American University Provost Scholar. Beyond her technical capabilities, she is actively involved in community service, notably with Feed My Starving Children, and holds leadership roles in various organizations, including Delta Sigma Pi and Alpha Phi. Katelyn’s blend of educational achievements, professional experience, and technical skills positions her as a dynamic and forward-thinker dedicated to driving informed and strategic client decisions at SignValue.
Kolton Bingham
Kolton Bingham is a Market Research Analyst at SignValue. His professional experience in Marketing, Data Analytics, Digital Technologies, and Web Development are among the many qualifications that make him a high value team member with SignValue.