The Power of Experiential Marketing Through Innovative OOH Billboards

With rapid advancements in technology, traditional marketing techniques are gradually being replaced by experimental strategies. Experiential marketing has emerged as a highly effective approach to engaging customers by providing a unique, immersive, and memorable experience. In recent years, many brands have developed billboards to implement experimental marketing by creating innovative ways to catch the attention of consumers.

McDonald’s is a great example of a company that has successfully utilized billboards to execute experimental marketing. In Sweden, McDonald’s created a food truck billboard that allowed customers to scan a QR code to view the menu and order food from the nearest outlet. Another innovative idea by McDonald’s was the walk-through billboard, where customers could walk up to a billboard and order food in London. These are just a few examples of how companies can leverage billboards for experimental marketing.

An article by financesonline.com states that 74% of consumers are more likely to purchase a product when engaged with experiential marketing. So it is important that brands focus on personalization and location while implementing experiential marketing, which helps establish a stronger emotional connection with their target audience, leading to increased brand loyalty and driving sales. Experiential marketing has the potential to create a buzz around the brand, resulting in greater brand awareness and a higher return on investment.

Sources:

Exchange4media- How Experiential Marketing is Making OOH More Appealing

Bizbash- Experiential Marketing Activations/Sponsorships

Thedrum- McDonald’s Use of Food Truck Billboards