According to OneScreen.ai, OOH is the perfect counterbalance to the digital advertising fatigue that is spreading among audiences globally. In a survey they ran among marketers, 92% are planning to boost their OOH budget in 2022. With the unavoidable noise that comes with paid social and digital ads, it is becoming increasingly difficult for brands to stand out from their competitors.
In their survey, 93% of marketers agreed that OOH placements are essential for reinforcing brand message. OOH is an effective alternative to capture the attention of consumers who are difficult to impress online. This further emphasizes the growing importance of OOH despite the large variety advertising alternatives available.