I had a great time at the IBOUSA conference last week in Pittsburgh. The future is bright for OOH Advertising. We believe that the Industry’s effort to create effective measurements with the help of companies like Cuende OOH and Media Rating Council will be valuable long-term investments. With the goal of stealing revenues from other mediums, everyone within the OOH industry will benefit. Digital OOH remains the medium with the highest projected growths according to Marketing Charts. “In 2021, it will account for $3 billion of total OOH advertising and is expected to grow to $4.9 billion by 2025.” We see digital assets as being very valuable investments.
Billboard Valuation & Advisory Services