Comic Book By Adam Barnhardt June 12, 2017
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take that timeframe, add in a little Spidey, and the result is Sony hopping into marketing overdrive.
In partnership with Marvel Studios, Sony has released a handful of trailers, some viral marketing featuring NBA legends Magic Johnson and Tim Duncan, and a poster that took the internet by storm for all the wrong reasons.
Now, thanks to an eagle-eyed Spider-Man fan, we see one of the first billboards the studio is using to promote Spider-Man: Homecoming and it’s all sorts of badass.
Posted on the Marvel Studios subreddit by /u/ItsMinjo, the billboard is printed with a light blue color in the middle which, when combined with the sunny sky, appears to break the billboard in half. Have no worries though, passersby. The movie’s titular character is seen smack dab in the middle “holding” the two sides of the billboard together with his trademark webbing.
The billboard takes a page from a scene straight out of the movie, when Spider-Man (Tom Holland) is holding together the two halves of a ferry that Vulture (Michael Keaton) and his cronies destroyed.
With some of the coolest movie marketing we’ve seen – at least since the psychedelic signage we saw with Doctor Strange – it’s sure to drive more people to theatre. It’s not like the movie needs it anyway, it’s Spider-Man’s first solo flick in the Marvel Cinematic Universe, for Pete’s sake.