Sacramento Business Journal By Ben VanDerMeer November 18, 2016
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.
Marquee Media is in charge of building, operating and managing the six digital Panasonic billboards, after going through a year-long request-for-proposal process.
“We show up at events and we’re visible,” said company president and co-founder Jeff Joaquin, explaining how his local company might have beat out large national firms such as Clear Channel and Outfront Media for the contract.
The billboards, five of which are already operating, are largely along major freeways, such as where Highway 50 and Interstate 5 meet near downtown Sacramento. Rights to establish the billboards were included in the deal between the city and the Kings to build Golden 1 Center downtown. Joaquin said his firm handles all the operations of the billboards and pays a fee to the team. Specific terms were not disclosed.
Advertisers have been interested in the billboards, which went live only recently, he said. In addition to businesses, the billboards advertise community events at the Crocker Art Museum, for example, and upcoming Golden 1 Center events. Joaquin said he also wants to use them to display breaking news.
“They are the highest resolution that’s out there,” Joaquin said. He added that so far, no one’s complained about the billboards’ brightness, and none of them shine into someone’s home. “It’s an exciting time for us as a company.”
In a news release, Kings president Chris Granger said Marquee Media allows the team to continue highlighting the best of the region.
“We’re excited to continue to grow our role promoting Sacramento to the region and the millions of travelers who pass through our city,” he said.