TruckAds Acquired by Nickelytics

SignValue served as the exclusive broker and advisor to TruckAds in their sale to Nickelytics—a deal that connected a legacy Mobile-Out-of-Home (MOOH) company, TruckAds, with an innovative force in the space, Nickelytics. TruckAds, a premier provider of truck-side advertising and fleet graphic services, was founded by Rod Harris in 1996, who built the company over the last 28 years. In the last two years, TruckAds generated a profitable $5.5M with Fortune 1000 clients, and their ads have been seen plastered across the entire United States.

The sale of TruckAds is a prime example of the expansion of SignValue’s services from appraisals to comprehensive expertise in all facets of OOH. SignValue began its entry into the Mobile-Out-of-Home space with a large-scale valuation of a national MOOH operator in early 2022. We then leveraged this experience to broker the sale of TruckAds, a legacy player in this field. With years of experience in outdoor advertising, our team offers specialized consulting services to maximize the value of OOH assets. Whether you’re buying, selling, or leasing, we provide the strategic guidance necessary to achieve optimal financial outcomes. Broker Jared Pace was the primary advisor for TruckAds.

If you need assistance with your OOH assets or are considering a sale, our tailored services are designed to meet your specific goals. SignValue’s professionals are ready to help you unlock the full potential of your outdoor advertising investments.

Interested in our consulting services?
Contact us at info@signvalue.com or (480) 657-8400 to learn more about how we can support your next transaction.