KPVI News By Jason Borba May 4, 2017
Pocatello’s City Council cast their votes Thursday on whether a digital billboard should be placed near the intersection of Jefferson Avenue and Alameda Road.
After much debate the city council voted 4 to 2 against the digital billboard.
“I’m pretty ecstatic,” said Joshua Moon, against billboard. “I was pretty nervous in there but I’m happy with the outcome.”
The 35 foot tall sign received strong opposition from local residents.
The billboard would have been digital on one side and static on the other. The digital side would have been visible to those driving on Pocatello Creek Road.
Those opposed to it believed the light would be to bright, distract drivers near a busy intersection, and they were concerned the billboard would decrease the value of their homes.
After much debate the city council voted 4 to 2 against the digital billboard.
“I’m disappointed that Jim Johnston voted no and that Michael Orr voted no because if they had to live with that light in their backyard they would also be opposed to it,” said Dan Marley, against billboard.
The billboard was being proposed by Jeeves Ads and was going to be placed on a commercial zone according to the city.
The representative for Jeeves Ads declined to comment on the council’s decision, but during the meeting, he said they would dim the billboard and even turn it off at 11 PM if the sign was approved.