A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared
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Billboard REITs: A Hedge Against Inflation
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled
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How Brands Benefit From Advertising Near Large Sporting events
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with
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Cookies Are a Thing of the Past: How DOOH Is the Solution
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming
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A look at Historical US OOH Revenue
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the