We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue has put together this list of resources that can help first-time buyers learn about the billboard industry:
- Billboard Insider – Billboard Insider has a lot of great information available about everything going on in the billboard industry currently. The search function is helpful when you are looking to learn about something specific. We recommend checking out this article for first-time buyers.
- List of e-books, learning materials, and companies in the industry – This article outlines all the resources available for anything you might need to know regarding billboards.
- In Their Words: Out of Home Executives Talk About Out of Home – This book gives advice on getting started in the industry, finding good locations, out of home sales, and much more.
- The Advantages of Programmatic DOOH for Media Owners – This article will walk you through the benefits and process behind programmatic DOOH.
If you are interested in purchasing a billboard, check out our available listings on our website.