Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to 7-8% annually. Input, employee, vinyl, and digital billboard costs have increased and margins will diminish if advertising rates do not follow.
Sign owners should plan to see this margin decrease if they have not already and plan to make adjustments to their current and future advertising contracts.
Landowners that have a revenue share should expect to see a larger check due to the higher revenue stream.
