Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home (OOH) media, has just unveiled a new collaboration with the Westin Las Vegas Hotel & Spa. This partnership introduces three large OOH spectaculars strategically positioned along the Formula 1 Vegas Grand Prix track, offering advertisers an opportunity to reach Las Vegas tourists, affluent audiences, and international travelers.
The Formula 1 Fan Experience will run from November 16-18, 2023 with over 300,000 attendees expected to attend the three-day event.
The Clear Channel portfolio includes digital spectaculars, printed spectaculars and wallscapes, roadside digital displays, airport advertising, and traditional printed assets reaching 92% of adults aged 18 and above weekly, as per Geopath OOH Ratings (June 2021) and Scarborough Release 1 (2022).
The ‘Westin Spectacular Domination’ package includes digital signage options as follows:
- The Vertical Digital Spectacular (46′ high x 18′ wide)
- South Wallscape Spectacular (130′ high x 200′ wide x 2)
- East Wallscape Spectacular (130′ high x 50′ wide)