A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared
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Out of Home market share figures for 2021
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that
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Digital Billboards Presenting 3D Images
The OOH advertising industry has made many leaps in advancing creatives and technology. This new 3D billboard brought to us by Disney
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Effect of Inflation
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to
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The Growing Importance of OOH
According to OneScreen.ai, OOH is the perfect counterbalance to the digital advertising fatigue that is spreading among audiences globally. In a
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