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Clear Channel Outdoor Q2 Results Analysis
Big news coming from the Clear Channel Camp this past week as CEO William Eccleshare announces his departure. Clear Channel also
Programmatic to Bring New Advertisers to OOH
The way in which signage is being bought and sold is changing at a rapid pace. Many of the top
Summer Travel Expected to Exceed Pre-Pandemic Levels
Any big plans for your summer travel? According to research from OAAA & the Harris Poll Summer Travel is predicted to
The Importance of Good Creative in OOH
Check out this funny meme involving DOOH. I hope this brings a smile to your face. Rest assured, this is photo
Los Angeles Rate Comparison
A couple weeks ago I asked our readers if they thought now was a good time to consider raising rates.
Circulation and Opportunity to See
Two weeks ago, we talked about the circulation debate taking place in the out-of-home industry. I mentioned that how we
Comparing OOH to its Advertising Competitors
This famous quote from Conrad Hilton recently piqued my interest, “If you are 100% occupied, you are not charging enough rent.”
OOH Circulation Debate
The number one thing that almost everyone asks me, after I tell them that we are billboard consultants is, “Ooh
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