We have been seeing steady increases in the relevance of OOH media in the real world, and now as part of the metaverse.
Billboards in the metaverse can be a great investment for smaller companies, especially those looking to target Generation Z (ages 9-24). Generation Z is relatively untapped audience, and as they become more involved in the metaverse, advertisers will need to adapt their marketing methods. One of the benefits of advertising on a billboard in the metaverse is that there are not any limits. Metaverse billboards can be interactive with QR codes, links, music, and more.
Though this is a very new concept, it is likely to continue growing in the years to come. NFT Plazas is one of the companies capitalizing on this opportunity in their virtual world. Check out this video to see what some of their ad space looks like.