SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will always ensure that deals are fair for all parties involved. If you are considering hiring a broker, here are some underhanded ways that brokers may try to cheat you:
- Not disclosing their fees up front
Disreputable brokers may engage in unfair practices such as charging both the buyer and seller a fee in a transaction. SignValue will always be upfront about who is paying the fees and this will be disclosed right away.
- Falsely advertising assets for sale
Brokers with shady practices may find public listings online (such as SignValue’s Billboards for Sale) and falsely act like they are representing the seller. It is important to always confirm that the broker you are working with has a valid broker’s agreement with the seller.
- Marking up assets that are being sold to you
Untrustworthy brokers may intervene in transactions and mark up assets at very inflated prices. SignValue’s brokerage and research team conduct in-depth analysis on all assets we sell to ensure fair prices for both the buyer and seller in a transaction.
- Taking advantage of first-time buyers and selling low quality assets at high prices
Many brokers may view first-time buyers as an opportunity to charge excessive prices for unworthy assets. SignValue offers a bundle of resources to first-time buyers and our team will take the time to educate you on all details of an asset before locking in a deal.
These are just a few ways that brokers engage dishonestly with their clients. If you are in need of a broker for outdoor advertising assets, please contact SignValue at (480) 657-8400. To learn more about our brokerage process, download our brokerage overview.