Clear Channel Outdoor Americas At a Glance

For the third year of its “Shot on iPhone” campaign, Apple is embracing the warmth and joy of summer in a global (well, Northern Hemisphere anyway) out-of-home campaign featuring summery photos taken by iPhone users everywhere. The campaign is called “Sunshine Everywhere.”

Check out some of the pics below. As we’ve noted a number of times, the OOH “Shot on iPhone” work is perfect for Apple, working a seamless product pitch into instantly iconic executions.

Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer digital and traditional advertising solutions including LED video walls. Clear Channel Airports (CCA) has provided this airport with advertising solutions since 2007, according to a press release.

The company will deploy three LED video walls, one 75-inch LCD display, an information center with a 75-inch LCD and commercial airtime info on monitors, according to the release. These advertisements on the displays will reach approximately 2.5 million travelers annually.

“Des Moines is the fastest growing city in the Midwest so it’s a very exciting time to work with Des Moines International Airport,” Morten Gotterup, president, CCA, said in the release. “Having worked with the airport for 10 years now, our team has seen first hand the extraordinary growth and development of the city. We are impressed by DSM’s dedication to providing its customers with the kinds of innovative, advanced advertising experiences they’ve come to expect while traveling through the airport. Our new media network is certain to equip national and local brands with unique and valuable opportunities to reach the next generation of travelers to Des Moines.”

Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age.

This is borne out by numerous statistics, with an estimated 71% of customers thought to look at out-of-home (OOH) advertisements across both traditional and digital platforms. Not only this, but customers who seen an OOH campaign are 17% more likely to engage with a brand through their smartphone, creating a clear path to conversion for advertisers in the process.

When it comes to investing in billboards, you will need to compare the variable propositions of traditional and digital platforms. In this article, we will compare digital and traditional billboards, by highlighting the main factors that you should consider before making a decision.

When does solar lighting make sense?  – let’s do the math.

In previous articles, I’ve discussed some of the technical aspects of building a reliable solar lighting system.

But when does it make the most sense, financially?

Answer: when conventional power is unavailable, and your customer is willing to pay the premium for a lit board.