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Billboard Valuation & Advisory Services

The Future for DOOH is Bright

The Future for DOOH is Bright

The future for DOOH advertising is bright. Check out this article to learn more about the advancing technology for DOOH. Cameras on signage could provide a better understanding of the audience and more accurate impression numbers. AdMobilize and Quividi are working on improving this technology and hundreds of companies are already using this technology to increase profits and accuracy of their audience.
It will be interesting to see how this technology will advance and what types of benefits, disadvantages, and changes this will bring to DOOH.

Super Bowl Ads vs. OOH Campaign

With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be featured this year. OAAA did an analysis on how much exposure could be obtained through an OOH campaign, given the average $6.5 million price tag per commercial for Super Bowl LVI. These were their findings:
Assuming a 4-week traditional OOH campaign based on Geopath OOH ratings data, using both printed and digital formats, $6.5 million in OOH means:
  1. An advertiser could buy 50 of the top markets in the US
  2. Earn over one billion impressions
  3. Achieve an average reach of 84% frequency of 7.2 in the 50 markets
  4. Pay a CPM of about $5.40, compared to a CPM of $58 that brands are paying for one Super Bowl ad.
Many OOH clients will not be purchasing Super Bowl ads in 2022, but OAAA’s research puts in to perspective how effective and powerful these media campaigns are.

SignValue’s Billboard Brokerage Process

SignValue fairly represents outdoor advertising clients with a goal of ensuring that both parties are completely satisfied with every transaction. We have helped numerous out-of-home clients with in-depth industry research, analysis, and tailored advice to support and guide their sales or acquisitions. Our brokers and investment bankers can find the perfect buyers and investors for sellers. We offer our clients critical advice and incredible results. Contact us today to learn more about how we can maximize the value of your billboard assets.

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SignValue 2021 Projects Overview

The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our clients who have made them possible. If you are in need of any of our services, please reach out to us.