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Billboard Valuation & Advisory Services

Trick or Sign Regulation News Treat? Rocky Mountain Sign Law

Trick or Sign Regulation News Treat? Rocky Mountain Sign Law

By Brian J. Connolly October 11, 2016

Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems.

An interesting Halloween tradition in West Hartford, Connecticut has taken on a political dimension in advance of the 2016 presidential election.  Matt Warschauer has constructed, as part of his home Halloween display, a “Trump Wall” in his yard, complete with statues of The Donald, Hillary Clinton, and plenty of orange and black accoutrement.

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Lethal Weapon’s 3D Billboard Crashes onto the Scene

Digital Signage Connection By Jason Kushner October 12, 2016

Posterscope USA did its part to draw attention to the September 21st premier of FOX‘s new Lethal Weapon TV show with a somewhat controversial 3D billboard in Times Square. This advertisement, which plays continuously, tailors itself to daytime and nighttime and rotates out with other ads at the corner of 7th Ave. and 46th St., makes it appear as if a car is crashing out of the high-rise building and plummeting onto the FOX network logo before Martin Riggs and Roger Murtaugh (the two lead characters played by Clayne Crawford and Damon Wayans in this incarnation) peer down at the wreckage in amazement. The tagline reads “Good Cop. Crazy Good Cop.”
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Does OOH Need Trade Associations?

OAAA By Staff Writer October 11, 2016

Summary:
The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium, it has become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink.

Body:
The Last Mass Medium.

While other traditional media (print, radio, on-air TV) suffer from the expansion of the online news and entertainment channels, the past few years have seen OOH getting stronger by absorbing the latest developments in mobile marketing, consumer targeting, audience and ad effectiveness measurement, and programmatic media buying.

That explains why OOH is the only true mass medium left standing.
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Digital Billboards Rise in Placentia

The Orange County Register By Denisse Salazar October 7, 2016

 Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia.
Last year, the City Council approved the construction of the billboards at 350 S. Placentia Ave. and 500 S. Melrose St. – both addresses are in nonresidential areas – to help bring money to the city.