AdQuick Offers Online Solution for Buying Outdoor Ads

Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.

The company says its platform is designed to disrupt the outdoor advertising space in the same way online travel agencies disrupted the the travel industry.

The company’s website provides a platform for any individual or business to seamlessly execute self-service outdoor marketing campaigns. AdQuick’s platform claims to allow for an integrated campaign management experience from discovery and campaign-building to execution and analytics. This full-circle technology encourages new types of businesses to enter the OOH marketing space.

Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign

NEW YORK, NY – Kinetic was honored with the 2016 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America

Kinetic received the top prize for its General Mills Totino’s campaign, featured on multiple out-of-home formats in Denver, Colorado. Static and digital billboards were supported with a network of targeted, high-profile digital kiosks, bus shelters, wrapped trains, transit bus kings, and pedicabs throughout the Denver market.

Totino’s OOH campaign positioned the product as the perfect snack option for the Denver market for this munchi-centric “4/20 holiday.” a code-term that refers to the consumption of cannabis. Pairing data that showed Denver is the top traveled US destination leading into April 20, the team had the ultimate opportunity for high product visibility and measure the amplification on social media.

RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.

Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio.
 On November 8, U.S. Rep. Mark Amodei won a third term with a 21-point margin.

Amodei says “television is fragmented,” making TV ads an inefficient method of voter contact.  Direct mail, he says, is a high-cost throw-away item.
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