Digital Signage Future Trends Report Sets the Stage for 2017

 

The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel pitches, bigger screens, better resolution, faster refresh rates and much more. As this battle rages, retailers, financial institutions and customers will begin to look at digital signage not just as an isolated deployment, but a complete customer experience solution. These are just a few of the trends on the horizon for 2017, which we explored in the 2017 Digital Signage Future Trends report.

The report compiles a variety of commentaries from experts in the field on what they see as the biggest future trends for 2017. The report also compiles survey data from restaurants, retailers, education, financial institutions, advertising agencies, digital billboard operators and solution providers. The results of the survey reveal that digital signage usage is on the rise, and 61 percent of all respondents listed improved customer experience as the key benefit of digital signage.

How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard on Lansdowne Street, across the street from storied ballpark, will help you figure that out.

The billboard shows information on Fenway-area subway, commuter rail, and bus departure times, as well as the number of bicycles available at nearby Hubway bike-share stations.

The display comes from TransitScreen, a Washington, D.C.-based startup that uses data from transportation agencies and services in more than 30 US cities to display transit information.

The transit information by Fenway is displayed for about 20 seconds of every minute, sharing the space in a rotation with advertisements.
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BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with the unveiling of a detailed plan for allowing the now-prohibited signs. Presented to the City Council’s Planning and Land Use Management (PLUM) committee, the plan would require billboard companies to make payments to the city and remove a certain number of existing billboards in exchange for the right to put up new signs of the highly lucrative digital variety.

The committee directed city agencies to develop a legal framework to implement the digital billboard plan, even though the City Planning Commission (CPC) last year approved a new citywide sign ordinance that restricts the brightly-lit signs with rapidly changing ads to sign districts in a limited number of high-intensity commercial areas. That action would put those signs off-limits in more than 80 per cent of the city’s commercial zones.

 

Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much debate since it was almost lost to history last summer, was once again given life Wednesday as crews attached the piece of Americana to its new home in Old Town.

The advertisement, which for the past 18 months was propped inside a bay of the Lafayette firehouse, now resides along the wall at 101 N. Public Road. It was first revealed in June 2015 as workers took the final steps to demolish the former La Familia building.

“It’s been a long time working through the process, but it’s a very exciting day,” said Sally Martin, chairwoman of the Lafayette Urban Renewal Authority and catalyst for the mural’s reinstatement.

 

Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are watching it.

The augmented reality screen is in part funded by the Federal Government.

It currently invites people to pretend to pat a cheetah at the National Zoo & Aquarium, search for bettongs at Mulligans Flat Woodlands Sanctuary just outside Canberra, or spot a virtual whale on the Sapphire Coast off New South Wales.