Residents Debate Digital Billboard

LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments for and against a digital multiple message billboard on Hamilton Road.

The sign was up for a second reading which would usually mean a vote for or against, but due to the sheer volume of questions raised at the meeting regarding the sign the commissioners moved to take a vote at a later meeting. The LED display was last discussed in the commission’s Dec. 20 meeting.

“This is commercial property,” said Ken Reagan of KK&L Real Estate, who is applying for the conditional use permit. “I have had it for years, and everything around it is zoned commercial, and this is going to be a commercial billboard. … This is going to be a beautiful billboard. It’s not going to be trashy looking.”

 

Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A Star Wars Story” in the UK and Europe, which opened in the UK on Dec. 15. The campaigns feature augmented reality deployments, DOOH campaigns and more, according to a press release.

O2, a telecommunications company, ran a campaign advertising its Priority app, which customers could use to enter a contest to win tickets to see a pre-release screening of the movie. Customers that purchased an O2 product could also enter to win one of five gifts including Rogue One tickets, a six-month DisneyLife subscription and more.

Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017

NEW YORK, NY – It’s that time of year again. Yes, it’s time for the annual onslaught of predictions and prognostications by industry pundits. Studies have shown that most predictions are often proven wrong over time, as the future is unknowable, but that has not stopped anyone from trying to make a few educated guesses about what might lay ahead.

Posterscope USA has taken a stab at it and published its key predictions for the year to come. The out-of-home agency believes that 2017 will be an evolutionary year for the medium that will lead to dramatic advancements in how OOH media is planned, purchased and consumed.