City Council Approves Relocation of 3 Billboards, Sets New Precedent

TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s regular session.

“I think we have opened Pandora’s box. The billboard companies are now going to move to profitable spots,” Ward 3 Councilman Ron Erb said. “I’m just scared that we have rewritten the code by our own actions.”

Thursday’s vote allows Lamar Advertising to relocate billboards from College Street, Wilma Rudolph Boulevard and Madison Street to new locations on Bellamy Lane, Lowes Drive and Tiny Town Road.

In 1996 the construction of new billboards was prohibited in the city and a billboard could be moved only if it was in the “best interest of the city.”

On Thursday, the council was divided on how to interpret the “best interest of the city” clause.

 PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive limits, not only on what can be erected there but what will happen in the future throughout the state.

The version of SB 1114 that cleared the Senate Committee on Commerce and Public Safety would allow just 35 such internally illuminated signs with changing messages in an arc stretching from 60 miles north, east and south from Laughlin, Nev. Sen. Sonny Borrelli, R-Lake Havasu City, also agreed to caps on the level of illumination that is at least a third less than what’s permitted elsewhere where such signs are allowed.

But the measure has potential statewide implications.

London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the Bermuda Tourism Authority based on the type of car they drive.

Vehicle recognition technology is being used in four digital billboard locations inspired by Milan and is found in Holland Park, a well-heeled area of London. At a busy traffic light junction, the Bermuda Tourism Authority is showing ads targeted at drivers of vehicles that are less than four years old and valued at more than £40,000 (US$48,600).

The ads, specifically targeted to wealthy drivers based on the type of car they are driving, are personalized with messages such as “Hello Bermudaful in the Range Rover”. The ad targeting technology uses cameras trained on stationary traffic at the Holland Park traffic lights. The cameras detect vehicle registration number plates and uses an anonymized vehicle specification database to identify the make, model and color of the vehicle sitting at the traffic lights.

The ads are believed to be the travel industry’s first campaign using vehicle recognition technology, and the Bermuda Tourism Authority worked with Media Agency Group to create the campaign.

According to John Kehoe, managing director of MAG, the campaign demonstrates the “truly versatile nature of digital out of home advertising and the incredible potential that new technologies and innovations carry for the industry as a whole”.

“Bermuda required a campaign that delivered minimum wastage and maximum relevance – by tapping into vehicle recognition tech we’ve been able to target an ideal audience and ensure that they are served with personalized, effective advertising messages,” he added.

 

DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta and New England on February 5.

“The biggest game of the football season always attracts a lot of attention. We believe that using RSS feeds for real-time score updates is a fun and engaging way to help our customers draw additional interest to their digital billboards and LED signs,” said Darrin Friskney, vice president at Watchfire Signs.

 

For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve the public in efforts to bring fugitives to justice. By placing faces of these fugitives on billboards, the Federal Bureau of Investigation (FBI) has created a stream of invaluable information that has led to more than 50 arrests by the FBI.