Issue #435 March 31, 2017

UNITED KINGDOM –  Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next five years, according to a just released perception study of media professionalsby Ocean Group. The study polled 204 executives from both media agencies and outdoor specialists to gauge the role, prospects and challenges for DOOH advertising in the current media landscape.

The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in Braintree.

Braintree, MA – The North Braintree Civic Association is planning to oppose a request to install electronic billboards adjacent to Route 3.

Clear Channel Outdoor has proposed the double-sided billboard on land adjacent to 131 Elm St. The land is located between the Elm Street bridge and the railroad underpass to the highway.

It is also the area where the tracks of the Greenbush line join those of the other two lines of the MBTA’s Old Colony Line.

“We don’t need to be Las Vegas,” said Kelly Moore, the president of the North Braintree Civic Association.

WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spending was up 2.7% in the fourth quarter, compared to 2015. The revenue total marks a record high for OOH with 27 consecutive quarters of growth since the recession.