AdSemble Launches a Self-Serve Platform for Buying Digital Billboard Ads

AdSemble has launched a new way for businesses to buy ads on digital billboards.

To use the company’s new Open Display product, advertisers just set their weekly budget, choose the region where they want their ad to be displayed and upload their creative assets. Then AdSemble will automatically serve the ad to different billboards across its network, optimized to deliver the most impressions for your budget.

Open Display also includes a performance report showing where the ads are being displayed, with photographic evidence. [Read more…]

 

Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after the company withdrew its bid last week for a digital billboards pilot program along Interstate 95.

County Administrator Michael Wanchick told The Record on Tuesday he believed Clear Channel, in its decision, was being “sensitive” to opposition garnered in recent months against the proposed two-year program.

While industry representatives said going digital is another sign of the times, residents speaking in opposition said the boards are distracting by nature, costly and pose increased safety and environmental hazards over their canvas counterparts, which they also opposed.

 

Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt that the ads they saw, read, or heard were generally honest. Today, that number has risen 16 points – meaning that, at present, nearly three-quarters of the American public considers advertisements honest.

This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH – one of the more conventional ad channels – is ripe for transformation by mobile data.

With location data, brands can measure the effectiveness of using marketing channels like TV, mobile, desktop and OOH advertising in tandem to drive results in physical locations. At the same time, online ads continue to feel crowded.

Out of Home advertising can take many forms, including:

OOH advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).