West Hollywood Says the Sunset Strip Doesn’t Have Enough Billboards

City staffers in West Hollywood are concerned the Sunset Strip is losing its edge as a creative advertising mecca-they want to amp up the strip’s billboard game.

They’re set to propose next week the installation of more than a dozen new billboards on the Sunset Strip over the next 15 years, according to Wehoville, and an increase in the number that are allowed to be digital.

They say they want to, “facilitate a signage environment that is innovative and noteworthy in contrast to the typical signage that can be found along a less iconic urban roadway.”

EATONTOWN, NJ: The borough council is looking for more information before signing off on the installation of a new billboard along the Route 35 corridor.

David Klein Outdoor Advertising is looking to put a digital billboard 160 Route 35 on the site of a Rayco Total Auto Repair shop located just before the Route 35/36 intersection. The billboard would be the first of its kind in the borough and would be similar to several that can be seen along Route 35 in Ocean Township.

The face of the sign would be 11×36 feet according to the group’s attorney, Peter Falvo, with the base of the sign 20 feet above the ground. It would be visible from both sides of the highway and would change to display different advertisements. Falvo said it would be “internally illuminated” and that there would be no “light spillage” into nearby properties, which are commercial uses.

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MERIDEN, CT – Drivers on Interstate 691 might notice a new digital billboard flashing advertisements near Exit 8.

Overlooking the westbound side of the highway, the location was ideal, said David Gannon, owner of Independent Outdoor Network, which operates billboards in Connecticut and Massachusetts.

“There’s a lot of traffic. (I-691) is a nice connector route between I-84 and I-91 and a lot of good things are happening in Meriden and Wallingford,” Gannon said. “We thought it would be a good way for people to advertise … for both Wallingford and Meriden to attract people to the downtown districts and try to get some local businesses on there.”

Despite its proximity to a Pratt Street Extension apartment building, Gannon said the light from the billboard is directed at the highway, causing “no spray,” onto adjacent properties.

MONTVILLE, NJ – The Montville Township Zoning Board of Adjustment rejected one application to install an L.E.D. billboard in Pine Brook but approved another at their meeting on April 5.

The signs, proposed for #1 Route 46 East and #86 Route 46 West in Pine Brook, would replace existing, static billboards that have been in place for more than 60 years, according to applicant Outfront Media. The sign at #1 is across from the Montville Diner near New Road and #86 is across from the Pine Brook Home Depot. Refer to the photo gallery to aid clarity. The #1 Rte 46 sign currently has two panels of advertising, but the proposed L.E.D. sign would only have one panel.

Testimony began at the Sept. 6, 2016 meeting and continued for four total meetings.