Clear Channel Outdoor Americas Honored for Philanthropy by Ad Council

New York City-based outdoor advertising giant Clear Channel Outdoor Americas is the recipient of the Ad Council‘s Crystal Bell award for 2017. Each year, that award is presented to one out of home advertising company for its extraordinary contribution to the Ad Council’s public service campaigns.

The Ad Council, a national non-profit organization, is the largest producer of public service advertising campaigns in the U.S. Through partnerships with non-profit organizations and federal government agencies, the agency works to drive change on public issues through PSAs and innovative communications programs. All Ad Council campaign PSAs are aired and run in donated media time and space.

In 2016, CCOA became the first exclusive out-of-home advertising partner for Project Yellow Light, a national contest that is part of the Ad Council’s Texting and Driving Prevention campaign, which calls on students to create content to educate their peers on the dangers of using mobile devices behind the wheel of a vehicle.

CCOA featured the winners’ creative nationally on its digital billboard network from June through December, and also hosted a launch event in Times Square to unveil the winners.

Clear Channel Outdoor has also supported other Ad Council campaigns this year, including Shelter Pet Adoption, Emergency Preparedness, Discovering Nature and Hunger Prevention.

Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two locations because they were emitting so much radio interference that the FCC cited them for threatening the safety of airport communications miles away.

Digital billboards and LED signs also are increasingly being blamed for wreaking havoc with uplink signals to nearby cell towers. Recently, digital billboards in Tennessee, Oklahoma and New Jersey have had problems with emitting interference.

METHUEN, MA – At least two city councilors are backing a proposal for a committee to oversee what advertisements appear on billboards.

Councilor Ron Marsan suggested creating the committee during the council’s Tuesday meeting, after the councilors tabled a discussion about a proposed electronic billboard atop an existing pole. Marsan specifically noted the billboard at the corner of Pleasant Valley and Merrimack streets, which currently displays an add for a smartphone application called “weedmaps,” referring to marijuana.

“I just don’t like that we have these billboards and they can place anything they want on them at this point and I don’t think that’s right,” Marsan told The Eagle-Tribune Thursday. During the meeting, he noted that “I have to read that every day. Kids have to read it.”

Well placed digital media is a perfect conduit for consumers to engage through social and mobile integration, and use apps more efficiently.

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Lexington city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community.  The idea prompted a number of questions during Tuesday’s council committee meeting.

Following state action, local governing bodies now have the authority to move forward with electronic billboards.  Representatives with Lamar Advertising appeared before the Environmental Quality and Public Works Committee.  Council Member Jennifer Mossotti asked Lamar General Manager Brian Sayre about electronic billboard capabilities. “I don’t support the video digital where it’s ongoing.  I just want the straight static because I think it’s too much of a distraction, so you wouldn’t be pursing it either? Asked Mossotti.

“Not at all.  We don’t want it to flash, blink, scroll, any of that.  No video,” responded Sayre.

Council Member Angela Evans says making changes to signs on a heavily commercial roadway like New Circle Road can still affect residents.  “It bothers me every time I hear people talk about New Circle Road and just think of it as a business zone.  It’s more than that.  And they’re people who care behind those businesses about what’s going on, on that strip of road,” explained Evans.  “So, we do need to value their opinions and their thoughts.”

Brian Sayre says his firm is planning to convert 10 to 20 existing billboards, rather than installing new ones.  Since messages can easily be changed on electronic billboards, Council Member Kevin Stinnett says some existing traditional billboards would be removed.  The item will undergo further review in committee.
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