Advertising Rules Moves Forward

The union representing Spokane Transit Authority employees will have an opportunity to continue its challenge to the STA’s bus advertising policy, now that a federal court has denied the transit authority’s motion to dismiss.

Like many transit agencies, the STA has an advertising policy.  Until November 2016, the STA delegated administration and enforcement of the policy to an advertising contractor called ooh Media LLC.  The policy allows “Commercial and Promotional Advertising” and “Public Service Announcements.”

 BATON ROUGE, La., June 06, 2017 (GLOBE NEWSWIRE) — Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for   Lamar Advertising Company (Nasdaq:LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, ahead of its nationwide release on June 21, 2017 . Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

 

Drivers cruising along in their cars will see a tailored message displayed on the billboard with the make and model of their car: “Attention. Your Honda Civic is an Autobot” or “Warning. Your Toyota Camry is a Decepticon”.

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