Gabe Oliverio on Asset Swaps

Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced last week involving Independent Outdoor Network (transaction press release here). You can contact Gabe at goliverio@jfco.com.

Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, today announced that it has closed on its recent acquisition of eight airport advertising contracts from Corey Airport Services. The acquisition adds a variety of traditional static displays, dynamic digital displays, wraps and clings, interactive exhibits, and custom advertising displays in eight major airports, enhancing Lamar’s airport advertising portfolio in major cities across the U.S.

Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would not be enjoined, finding that the sign code was content neutral, supported by a significant governmental interest, and narrowly tailored.  The court’s denial of the preliminary injunction indicates that the ordinance is likely to survive constitutional scrutiny.

The Bedford sign ordinance was challenged by an individual, Sam Shaw, who sought to display political signs, which were characterized by some as “offensive and mean-spirited,” in his yard.  The ordinance contained sign classifications based on certain physical characteristics, i.e. flags, temporary signs, and permanent signs, with size, height, and setback requirements.  The sign ordinance also prohibited permanent signs in residential yards.  Although the plaintiff conceded that the ordinance was content neutral, he challenged the law based on the underlying governmental interests and narrow tailoring.

Reviewing the plaintiff’s motion for preliminary injunction, the district court agreed that the government’s stated interests in aesthetics and traffic safety were sufficient to support the sign ordinance.  Although the plaintiff argued that the total prohibition on permanent signs was not narrowly tailored to the city’s interests, the court deferred to the city’s aesthetic and traffic safety judgments that permanent signs could have greater impact than temporary signs.  The court also found that the ordinance provided ample alternative channels for communication, because the ordinance allowed the display of temporary signs.

  

New Zealand -Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement tenant leases.

“Strategically located business property Austin both big and small can be prime contenders for digital billboards no matter the price,” says John Church, national director commercial with Bayleys (here is the average office rental prices in Austin TX for the information).

Church says digital advertising is still in its infancy in New Zealand – with the country’s first digital billboards launched only four years ago – but outdoor advertising firms are increasing their digital foothold.

He says the format is known in advertising circles as digital out-of-home or DOOH and it is reshaping the way advertising operates.

“Globally, DOOH is the fastest growing format in outdoor media, with accountancy firm PricewaterhouseCoopers predicting that DOOH advertising revenues will overtake traditional spend by 2020.

“DOOH is seen as a valuable advertising platform because of its ability to reach consumers. Television, radio, or print adverts can be very easily avoided whereas DOOH ads can be situated almost anywhere and audiences can’t turn them off.”

When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime territory. But as retailers have sought to maximize on every square inch of advertising space, many have begun to consider the opportunities on their unused floors, both indoors and outdoors.

Thus the creation and continued growth of floor graphics, which you’ve probably already seen in action at your local convenience store or big-box retailer. Their relatively compact size can make them an easy output job for print shops, and with some creative flair and a little technical know-how, they can also be designed to attract customers with a very eye-catching 3D look. Some companies have even created laminates suitable for carpets.

Steve Tomas, head of product branding with FLEXcon, a printer and provider of printing films, says the marketing potential for floor graphics is quite compelling, with studies showing an increase of $2 per 1,000 shoppers in lift rate, as a result of those floor-mounted images. That’s good news for printers.