Issue #702

It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon has launched a new and exciting advertising platform to brands across UAE and Saudi Arabia. one example of this new advertising platform is shown above on the front face of an escalator.

“Using the new ‘Out of Home’ (OOH) advertising solution, brand owners will be able to access previously unavailable retail space to attract, influence, and convert their target audience, just before the point of purchase.” (Gulf News Report)