Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising.

Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in the Middle East, has announced the launch of René, a digital bridge that is set to redefine the OOH advertising landscape.

René is located at the World Trade Center, one of the busiest intersections in Dubai, and is perfectly positioned to reach a large and diverse audience. The bridge is 30 meters long and 3.5 meters wide, and it features a high-resolution LED screen that can display dynamic and interactive content.

In addition to its strategic location, René offers a number of other advantages for advertisers. For example, the bridge is equipped with data measurement and analytics tools that can help advertisers track the performance of their campaigns and optimize their results.

René is also part of Hypermedia’s “Z Gallery – Art of Media” collection, which is a network of over 550 digital and static assets that are designed to provide brands with a premium media experience. The collection is inspired by the iconic artwork of René Magritte, and it aims to challenge traditional perceptions and encourage viewers to see beyond the obvious.

“René represents a significant milestone in our mission to redefine digital Out-Of-Home advertising,” said Gerard Rustom, Managing Director/CRO at Hypermedia. “We believe that by fusing art, technology, and strategic placement, we can offer brands an unparalleled opportunity to captivate audiences and achieve remarkable measurable results.”

Here are some of the key benefits of René:

🔴 Strategically located at a major intersection in Dubai

🟠 Large and visible LED screen

🟡 Data measurement and analytics tools

🔵 Part of the “Z Gallery – Art of Media” collection

René is the perfect platform for brands that want to reach a large and diverse audience, track the performance of their campaigns, and create a lasting impact.